Business, Finance, and Marketing

Test drive a business and marketing course!

Which pathways are offered?

  • Business Administration—This pathway focuses on planning, managing, and performing marketing activities to reach organizational objectives.
  • Marketing—This pathway focuses on planning, coordinating, and implementing marketing strategies, advertising, promotion, and public relations activities.

What types of jobs can my student learn about and prepare for?*

Some of the jobs include:

  • Administrative Assistant
  • Copywriter
  • Promotions Manager
  • Administrative Services Manager
  • Retail Sales Workers

What is the salary outlook?*

Salaries vary depending on the job title, but approximate sample career salaries include:

  • Administrative Assistant—$40,990/year
  • Copywriter—$67,120/year
  • Promotions Manager—$141,490/year
  • Administrative Services Manager—$98,890/year
  • Retail Sales Workers—$27,320/year

* Some of these jobs require additional education and certifications once a student graduates from high school. Salaries vary depending on the job title, experience, and location. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. Website last modified date: Friday, April 9, 2021.

Which industry-recognized certifications and exams can my student prepare for?

  • ACT National Career Readiness Certificate
  • CTE Skill Certifications:
    • Customer Service
    • Entrepreneurship
    • Business Management
    • Marketing 1
    • Retailing